Worldwide Personals Agencies – Go Free
So called international marriage brokers are hanging onto an archaic business model which ignores technology, keeps men and women apart, and subjects their businesses and owners to the evil sanctions of IMBRA. Mail order bride catalogs are dead. Get over it. As soon as men and women get past initial chemistry, IMBs can provide upscale services like travel and translation to earn real money.
8 Reasons Why Internet Matchmaking Agencies Must Go Free
1. Free Internet
Free has always been the foundation of the Internet. Free online services from search to email to social networking have created multi-billion dollar businesses. As Net access becomes cheaper and available to more people worldwide, if you do not provide an easy and free way for men and women to connect, they will turn to social media like Facebook (many already have). Your free web site can be more targeted and useful for your customers.
2. Value is in the Network/List
Time and again, the value of an online company is found in the network, list, and profiles. Any money made by selling addresses is chump change compared to the marketing potential to members.
Nothing is more valuable to advertisers than information about possible buyers. Dating profiles are an ideal tool – users voluntarily give up mailing addresses, email addresses, age, marital status, income level, whether or not they have or want children, and more. Your list can be sold over and over to marketers who can target the right individuals for their products and services. Since it’s free of charge, and if you divulge that you will share their profile information with chosen merchants, most members will understand that you need to make money to offer a free service.
4. Create a Niche Online Networking Site
Maintaining a server and databases requires expensive labor and equipment. AnastasiaDate alone has over 240 employees in the U.S. and Russia. I fully expect agile international dating agencies to come in and use low cost social networking platforms like Ning to steal business and put the big agencies on notice. A free social network also frees dating site members from the evils of IMBRA.
5. No IMBRA Issues
The “International Marriage Broker Regulation Act”, or IMBRA, proves that good intentions make awful law. For profit IMBs are required to collect criminal and marital history, translate it, provide it to the foreign woman, and get her approval before facilitating an email, phone call, or personal meeting. Is it any wonder that compliance causes international dating agencies to charge for every little thing?
Supposedly, men who shell out for the international matchmaking service to introduce them to gorgeous potential spouses have a “power” advantage over the bride abroad who joins free, which can supposedly lead to violence. The law is so dishonest on so many levels, I will save a detailed evaluation for a later commentary.
An exemption was made for online dating services such as Match.com or Plenty of Fish which charge the same amount for both men and women, and for other non-profit organizations which introduce singles. If your online dating agency goes free of charge, you can forget the background checks for American clients except when you provide overseas socials that may be attended by hundreds of women who have no previous contact with the American customer.
Postal mail is a leftover of a previous age. Even in poor nations, women who are desperately seeking a Western husband will discover a way to set up a free electronic mail account on Gmail or Hotmail or whatever. It may possibly be through a friend, Internet cafe, cell phone, or work. If she is too poor or too unconnected to have email, she is not ready for prime time international dating.
Traditional international online matchmaking services manage communication to get compensated. You can’t swap emails or conduct video chat without paying monthly or by the service. Pricey, and you do not know until after you pay whether or not you have any chemistry with the woman at all. Power and control has to shift back to the dating individuals.
Free means self-determination. Each man or woman is free to make contact with anyone in the network who strikes their fancy. We are all adults. In what I think are hard economic times ahead, finding your perfect match without shelling out tons of money merely to see if she is interested makes sense.
In the Internet era, mail order bride catalogs are old hat, and free flirting over the internet is in. International dating sites need to use low cost tools like Ning to construct their niche social networks and build earnings that go way beyond selling addresses.
To find your fiancee, visit Free World Dating Sites.